User Journey Mapper
Map the stages of a user's journey toward a goal.
Quick answer: enter your details below and click Map Journey — your result appears instantly, right here in your browser. Nothing you enter is uploaded or stored.
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How to use
- Enter the user's goal.
- Choose how many stages the journey has.
- Click Map Journey and fill in each stage.
About this tool
Enter the user's goal and how many stages the journey has, and the tool lays out a stage-by-stage map from discovery to outcome, with a prompt for what the user feels at each step. Edit the stages to match your real journey before sharing it.
Frequently asked questions
How many stages should a journey have?
Five is a good default; fewer blur important steps, while more than eight gets hard to act on.
What do I add to each stage?
What the user does, what they feel, and what they need — plus any pain point that blocks them.