User Journey Maps: See the Path Before You Design It
A journey map shows the steps a user takes toward a goal, so you can spot where they stall. This tool lays out the stages to fill in.
What is the User Journey Mapper?
Enter the user's goal and how many stages the journey has, and the tool lays out a stage-by-stage map from discovery to outcome, with a prompt for what the user feels at each step. Edit the stages to match your real journey before sharing it.
How to use it
- Enter the user's goal.
- Choose how many stages the journey has.
- Click Map Journey and fill in each stage.
Worked example
For booking a first consultation across 5 stages, the map runs Discover, Research, Compare, Decide, and Act.
What are the first stages of a typical user journey?
Discovery, research, and comparison usually come first, before the user decides and acts.
Frequently asked questions
How many stages should a journey have?
Five is a good default; fewer blur important steps, while more than eight gets hard to act on.
What do I add to each stage?
What the user does, what they feel, and what they need — plus any pain point that blocks them.