Conversion Rate Calculator
Turn visitors and conversions into a conversion rate percentage.
Quick answer: enter your details below and click Calculate Conversion Rate — your result appears instantly, right here in your browser. Nothing you enter is uploaded or stored.
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Enter your details below.
How to use
- Enter the number of visitors.
- Enter the number of conversions.
- Click Calculate Conversion Rate.
About this tool
Enter visitors and the conversions they produced, and the tool gives the conversion rate. This is a straightforward estimate from your own counts, and small samples can swing it, so treat early figures as rough.
Frequently asked questions
What counts as a conversion?
Whatever action matters here: a purchase, a sign-up, or a booking. Define it before you measure.
Can I compare two pages this way?
Yes, if traffic is similar. For a firm verdict on which page wins, use a significance check as well.