Conversion Rate: From Visitors to Customers
Conversion rate is the simplest test of a page or offer: of everyone who arrived, how many did the thing you wanted?
What is the Conversion Rate Calculator?
Enter visitors and the conversions they produced, and the tool gives the conversion rate. This is a straightforward estimate from your own counts, and small samples can swing it, so treat early figures as rough.
How to use it
- Enter the number of visitors.
- Enter the number of conversions.
- Click Calculate Conversion Rate.
Worked example
With 5000 visitors and 150 conversions, the conversion rate is 3%.
Why does sample size matter?
With only a handful of visitors, one extra conversion swings the rate wildly. Larger samples give steadier, more trustworthy rates.
Frequently asked questions
What counts as a conversion?
Whatever action matters here: a purchase, a sign-up, or a booking. Define it before you measure.
Can I compare two pages this way?
Yes, if traffic is similar. For a firm verdict on which page wins, use a significance check as well.