Lately
Turn blogs, podcasts and webinars into dozens of social posts.
About
Lately is an AI social media platform that turns long-form content such as blog posts, podcast transcripts, videos and webinars into dozens of short social posts. It learns a brand's voice from past high-performing content, schedules posts, analyses performance, and offers employee advocacy features on enterprise plans.
Key features
- Repurposing long-form text, audio and video into many social posts
- Brand voice model trained on a brand's own past content
- Social scheduling calendar with AI scheduling on Growth and above
- Performance analytics and voice model editing on Growth
- RSS feed integration for automatic content ingestion
- Employee advocacy and syndication on enterprise plans
- Integrations with marketing hubs such as HubSpot and Hootsuite
Pricing
Starter $19/month billed monthly ($14/month billed annually); Growth $239/month billed monthly ($199/month billed annually); Enterprise custom pricing
Prices change — check the official pricing page. Starter includes 1 voice model, 5 social channels and 1 user seat; Growth includes 25 channels and 5 user seats, with unlimited models, channels and seats on Enterprise.
Best for
Podcasters, bloggers and webinar creators who want maximum mileage from long-form content.
Limitations to know
Generated social copy still needs human review before use, since AI posts can misquote source material, overstate claims or miss context. Lately also needs good source content to work from: without regular long-form material, there is little to repurpose, and it does not create TikTok or Reels video itself.
What users like
- Dramatic time savings repurposing one asset into many posts
- Brand voice matching based on a brand's own past performance
- Useful for podcasts, blogs and webinars with regular output
What users complain about
- Steep price jump from Starter to Growth for full scheduling and analytics
- Little value without a steady supply of long-form source content
- No direct TikTok or Reels video creation
Our editorial score
Our editorial score: 7.7/10 — our own judgement, not an aggregate of user ratings. No full review is published for this tool yet — this page is its directory entry.
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