Lifetime Value Calculator
Estimate customer lifetime value from monthly revenue, margin, and lifetime length.
Quick answer: enter your details below and click Calculate LTV — your result appears instantly, right here in your browser. Nothing you enter is uploaded or stored.
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Enter your details below.
How to use
- Enter monthly revenue per customer.
- Enter gross margin and average lifetime in months.
- Click Calculate LTV.
About this tool
Enter average monthly revenue per customer, gross margin, and average lifetime in months, and the tool estimates lifetime value. This is an estimate that assumes steady revenue and margin, so check it against real customer records before using it for budgets.
Frequently asked questions
How do I find average lifetime?
Divide total customer-months by the number of customers, or use the average months between first and last purchase.
Does LTV include referrals?
Not here. This is direct value only; referrals are a bonus on top.