SWOT Analysis: See Your Business From Four Sides
A SWOT grid forces you to look at weaknesses and threats as well as strengths. That balanced view leads to better plans than a list of positives alone.
What is the SWOT Analysis Builder?
List items under each SWOT heading and the tool counts them, formats them, and points out the balance between internal factors and outside ones. It is a thinking aid for a small business or project, not a market research report, and any numbers behind it should be checked before decisions are made.
How to use it
- List your strengths, one per line.
- Do the same for weaknesses, opportunities, and threats.
- Click Build My SWOT and review the balance.
Worked example
With 2 strengths, 2 weaknesses, 1 opportunity, and 1 threat, the tool reports 4 internal items and 2 external items.
What is the difference between a weakness and a threat?
A weakness sits inside your business, such as a small team, while a threat comes from outside, such as a new competitor, and you control them in different ways.
Frequently asked questions
How many items should each box have?
Three to five honest items per box is plenty. A long list hides the few points that should drive action.
How often should I redo a SWOT?
Revisit it when something big changes, such as a new competitor, a new product, or a move into a new market.