Schema Markup in Plain English: JSON-LD for Beginners
Schema markup is code that explains your content to search engines. This guide covers the common types and how to add JSON-LD safely.
What is the Schema Markup Generator?
Schema markup is structured data that helps search engines understand your content and can unlock rich results. This generator produces JSON-LD, the format Google recommends.
How to use it
- Pick a schema type.
- Fill in the name, URL and description.
- Click Generate schema and paste the script into your page.
Worked example
An Organization schema with a name, URL and description is generated in one click.
What is JSON-LD?
JSON-LD is a way of writing structured data as a small script block, separate from your visible content. It is the format Google recommends for schema.
Frequently asked questions
Does schema guarantee rich results?
No — it makes your pages eligible, but search engines decide what to show.
Where do I paste JSON-LD?
Anywhere in the page, usually the head or just before the closing body tag.