How to Write a Press Release Journalists Will Read
Journalists skim dozens of releases a day, so yours needs a clear headline and a fast answer to what is new.
What is the Press Release Generator?
This tool formats your headline, company, announcement details, and contact into a standard press release draft. It follows the usual layout — a headline, the announcement, a contact line, and a short note about the company — so you can edit it and send it on.
How to use it
- Write a clear headline for your announcement.
- Add the company and the key details.
- Press Write press release, then edit the draft before sending it.
Worked example
With the sample details, the release opens with FOR IMMEDIATE RELEASE, the headline about the free social media planning guide, the announcement details, and a media contact line for Ayesha Khan.
What is the most important part of a press release?
The headline and first paragraph, because they decide whether anyone reads further. Put the news itself first, save the background for later, and always include a real contact for follow-up questions.
Frequently asked questions
How long should a press release be?
Short releases work best: one page covering what is new, why it matters, and who to contact for more information.
Should I include quotes?
A short quote from someone at the company adds a human voice. Add one to the details box if you have a good line.