Hero Copy: Three Headlines to Test, Not One to Settle For
The hero headline decides whether visitors keep reading. Drafting three options forces a choice instead of settling for the first idea.
What is the Hero Copy Builder?
Enter the product, its main benefit, and its audience, and the tool drafts three headline options plus a subheadline. These are starting options to test and refine, not finished copy — pick the sharpest and rewrite it in your voice.
How to use it
- Enter the product and main benefit.
- Describe the audience.
- Click Build Hero Copy and pick the sharpest option.
Worked example
For a sleep tracker, the three headlines are 'Wake up rested with Sleep tracker', 'Sleep tracker for light sleepers', and 'Finally, wake up rested'.
How do you write a good hero headline?
Lead with the benefit for a specific audience, not with the product name or a vague claim.
Frequently asked questions
Should the headline mention the product?
Only if it sharpens the benefit; otherwise the subheadline can carry the product name.
How do I choose between options?
Test them with real visitors, or pick the one a stranger understands in five seconds.