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Elevator Pitches: Say It in 30 Seconds

A good pitch answers four questions fast: who it is for, what problem it solves, what it offers, and why it beats the alternative.

What is the Elevator Pitch Builder?

Enter your product, audience, problem, and main benefit, and the tool assembles a pitch you can say in about half a minute. It is a practice draft for conversations and introductions, not a sales guarantee, and real results will depend on pricing, delivery, and the market.

How to use it

  1. Enter your product and audience.
  2. Describe the problem and the main benefit.
  3. Click Build My Pitch and practise saying it aloud.

Worked example

For busy parents who find choosing good books takes too long, the Maple Books box gives a ready box every month.

Should a pitch mention price?

Usually not in the first 30 seconds. Lead with the problem and benefit, and let price come up once interest is established.

Frequently asked questions

How do I practise a pitch?

Say it aloud three times, time it, and cut any sentence that does not add a fact or a benefit.

Is one pitch enough for every audience?

No. Keep the core sentence, but swap the example or benefit to match each listener.

Try the Elevator Pitch Builder free · All guides