Brand Guidelines: One Page to Keep a Brand Consistent
Guidelines stop a brand drifting with every new design. This template drafts the essentials from a name, colours, and tone.
What is the Brand Guidelines Template?
Enter a brand name, its main colours, and its tone of voice, and the tool drafts a guidelines page covering logo use, colour, type, and voice. This is a starting template to complete with real assets, not a finished brand manual.
How to use it
- Enter the brand name.
- List the main colours and tone of voice.
- Click Build Guidelines and add real assets.
Worked example
For Northbeam Coffee, the draft records deep navy and warm gold colours with a friendly and honest tone of voice.
What belongs in basic brand guidelines?
Logo use, colours, typography, and tone of voice — enough for anyone to make on-brand work.
Frequently asked questions
Are exact colour values included?
Not yet. Add hex values and logo files to turn this template into a usable manual.
How strict should guidelines be?
Strict on logo and colour, flexible on layout, so creativity is not strangled.