Meta AI

Meta's free assistant inside WhatsApp, Instagram and Facebook.

About

Meta AI is Meta's free assistant, built into WhatsApp, Instagram, Facebook and Messenger and also available as a standalone app and website. It answers everyday questions, drafts messages, generates and edits images, and looks up current information, all without a subscription for most users.

Key features

• Chat inside WhatsApp, Instagram, Facebook and Messenger without leaving the app
• Standalone app and website for longer conversations
• Image generation and editing from text descriptions
• Voice conversations in the standalone app
• Current-information lookup through web search
• Short AI video clips from photos and prompts in supported apps

Pricing

Free for most users; optional paid Meta One plans being tested in some regions

The core assistant is free; paid tiers were in limited testing at the time of checking, so check the official site for availability in your region.

Best for

Everyday questions inside WhatsApp, Instagram, Facebook and Messenger, with no new app to learn.

Limitations to know

AI output can be wrong, so check important facts before acting on them. Meta AI is also weaker than dedicated assistants for heavy coding, deep research and long structured work, and features vary by country and app.

What users like

• Free, instant and already inside apps people use every day
• Easy image generation and editing for social posts
• Quick, good-enough answers for everyday questions without setup

What users complain about

• No way to fully remove it from WhatsApp, Instagram and other Meta apps
• Confident but wrong answers on detailed or technical questions
• Weaker than dedicated chatbots for coding, research and long structured work

Our editorial score

Our editorial score: 7.2/10 — our own judgement, not an aggregate of user ratings. See the full review for the reasoning.

Visit official site

Read the full Meta AI review · More Conversational AI tools · All AI tools

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