Jasper
On-brand marketing copy, built for teams that publish a lot.
About
Jasper is an AI content platform aimed squarely at marketing teams. It drafts blogs, ads, emails and social posts while holding on to a defined brand voice, so output from different writers still reads like it came from one company. It has grown from a simple copy generator into a workspace of specialised agents, planning tools and brand controls.
Key features
- Canvas workspace for drafting, editing and collaborating on content
- Ready-made agents for common marketing jobs such as research, optimisation and campaign copy
- Brand voice settings that keep tone and wording consistent across writers
- Knowledge assets and audience profiles that feed company facts into drafts
- Support for long-form pieces including blog posts, case studies and whitepapers
- Business-tier extras including a custom agent builder, scaled content execution and API access
- Visibility tools on higher tiers that track how a brand shows up in AI answers
Pricing
Pro plan $69 per seat per month, or $59 per seat per month billed annually; Business plan custom pricing
Prices change — check the official pricing page before buying.
Best for
Marketing teams and agencies that need a steady stream of on-brand content.
Limitations to know
AI writing can sound generic, repeat phrases, or state facts confidently that turn out to be wrong, so drafts still need human editing and fact-checking. Results also depend heavily on the quality of the brief and the brand setup, and thin inputs tend to produce thin output.
What users like
- Ease of use and fast first drafts that cut the time spent staring at a blank page
- Brand voice consistency, with output that sounds like it belongs to one company
- Helpful templates and agents for routine marketing formats
- Time saved on blogs, social posts and everyday marketing communications
What users complain about
- Output that can feel generic, repetitive or obviously machine-written without editing
- A price that feels steep for solo users, with no permanent free plan
- Results that vary with prompt quality, so vague briefs give basic copy
- Access to past work ending when a subscription stops
Our editorial score
Our editorial score: 8.2/10 — our own judgement, not an aggregate of user ratings. See the full review for the reasoning.
Read the full Jasper review · More Writing tools · All AI tools